

Published in 2012, 'The Power of Habit' by Charles Duhigg is a deep dive into the science of habit formation and change. Duhigg, an investigative journalist, explores how habits reside in the basal ganglia of the brain and operate through a three-part loop. The book is structured into three sections: the habits of individuals, the habits of successful organizations (like Alcoa and Starbucks), and the habits of societies (such as the Montgomery Bus Boycott). Duhigg argues that while habits can be incredibly resilient, they are not destiny; by understanding the mechanics of the 'habit loop,' individuals and organizations can consciously redesign their behavior (Sources: psychologyforsociety.org, charlesduhigg.com).
The core neurological pattern of every habit, consisting of a Cue (the trigger), a Routine (the behavior), and a Reward (the benefit that helps the brain remember the loop) (Source: castig.org).
Certain habits that, when changed, have a 'snowball effect,' leading to a cascade of other positive changes across various areas of life or business (Source: wordpress.com).
To change a habit, one must keep the old cue and the old reward but insert a new, more productive routine in between (Source: joyweesemoll.com).
Duhigg describes willpower not as a fixed trait but as a 'muscle' that can be strengthened through practice but also becomes fatigued if overused during the day (Source: medium.com).